A Controlled, Hospitable Environment for RAI Amsterdam

RAI Amsterdam is one of Europe’s most renowned international exhibition and conference organizations. From public trade fairs and major congresses to international industry events, dance festivals, and theater performances, RAI creates the ideal conditions for inspiring encounters and meaningful connections. Hosting approximately 600 events annually, RAI is a hub for diverse and dynamic activities.

To maintain its international standing, safety and security must work seamlessly together. RAI Amsterdam is committed to providing a controlled, yet hospitable and secure environment where systems and technologies function optimally to uphold these standards.

A Trusted Partner for Safety and Security

Kevin van der Hulst, Project Manager for Safety & Security at RAI Amsterdam, shares:
“We connected with Nsecure a few years ago when our camera systems were underperforming. The analog cameras lacked sharpness, and system stability and reliability were critical. Without proper oversight, granting safe access to visitors, suppliers, or exhibitors is compromised. We needed a partner with a broader vision—someone who integrates safety, security, and hospitality into their approach. That perspective is vital for ensuring our venue operates at its best, and we expect the same mindset from our partners.”

Nsecure delivered the right solution, leveraging their extensive expertise with the AEOS access control system. In a short time, they implemented a new camera system that met RAI Amsterdam’s security requirements. The integration with access control and other systems significantly enhanced daily business operations.

Innovating Together with Smart Technologies

Kevin explains:
“Our close collaboration focuses on ensuring security solutions align with our vision: an open, welcoming, but above all, safe environment. We regularly discuss the future—what trends we see in the market, developments in Amsterdam, and potential opportunities. We embrace new technologies to evaluate their impact on our operations.”

Launching the People Counting Pilot

One example of this innovative partnership is the People Counting pilot using smart counting cameras. This initiative provides valuable insights into visitor flows and space utilization during events. By analyzing this data, RAI can make informed decisions, such as optimizing cleaning schedules for restrooms during events.

Additionally, this data supports compliance with fire safety standards and enables precise evacuation simulations.
“Our goal with this pilot is to achieve at least 90% accuracy. This allows us to remain innovative and forward-thinking while creating a hospitable and safe environment,” says Kevin.

RAI Amsterdam’s collaboration with Nsecure demonstrates the importance of integrating cutting-edge technologies with a shared vision of safety, security, and hospitality, ensuring the venue remains a global leader in hosting world-class events.